You’ve got to give it up for Don Jazzy the CEO of
Mavin records. Michael Collins aka Don Jazzy has a unique way of making young
people talk about and get involved in whatever song or project he puts across. He
interacts with fans by sharing recharge cards on twitter, doling out cash for dancing
competitions, banters and phone calls. From the days of Mr Endowed, Oliver
twist etc in the defunct Mohits group, the music producer has been delighting
fans with his concepts. In the present era of Mavin records, Don Jazzy has teamed
up with his label artists to release hit tracks like Eminado, Surulere &
Dorobucci.
The enigmatic Don jazzy got us engaged in showcasing
our “Surulereness” by uploading “before” and “after” pictures of ourselves. We
all scanned through our picture archives looking for our old and razz pictures,
those pictures we snapped with bathroom slippers and “papa dash me” clothes
back in the days to upload on our instagram, facebook, bbm, whatsapp and
twitter accounts with the hashtag #Surulere, thanking baba God for making us to
blow! We showcased our grass to grace photos using the popular Picmix app and
other photo editing apps. For some
people, there’s no noticeable difference between their before & after
pictures. It is just the same looking hungry looking individual posing in a
different cloth and background…..erm…I am just kidding mbok. Even those born
with silver spoons in their mouth were not left out in the frenzy to showcase how
they have evolved from poverty to riches.
The Mavins crew came up with a monster hit
“Dorobucci” in May this year. The song like all Don Jazzy produced songs has
been making waves since its release. Deejays are slamming the tune in clubs and
radio stations. The song is rocking parties and other social gatherings. It has
become a street anthem, one of the hit tracks of 2014.
Like all other street anthems “Dorobucci” has found
its way into our social media slangs dictionary and daily conversations.
The question then arises; What is the meaning of
Dorobucci?
Is the word related to Gucci, the Italian fashion
brand? Or is an illuminati inspired word as some conspiracy theorists will want
us to believe?
When asked to explain the meaning of Dorobucci, Don
Jazzy said he picked up the meaning of Bucci from urbandictionary.com.
“Bucci" pronounced as
b-oo-ch-ee, is anything that is fun, cool, awesome, fantastic or any word of
same meaning. The word is used when something wants to make you say
AAAAAAAAAAHHHHHHHHH.
E.g "Yeah, it's totally bucci".
E.g "Yeah, it's totally bucci".
So
what is the meaning of Doro? Don Jazzy is silent on this aspect. So you can give
whatever interpretation you want to give it. The word “Doro” in my native Ibibio
language could either mean something that is bitter or the act of bringing down
something.
After
giving some thought to the meaning of the word, I’ve come up with the
conclusion that Dorobucci is a concept. It means being at the top of your game,
being the ultimate and being the best that you can be.
Why
do you use #DoroFine #DoroCute #DoroSexy #DoroMoney hashtags on your pictures
when you don’t even know what #Doro means? Why sing and dance along to a song
that you are not sure of the meaning…..Oh you don’t care about the meaning, you
just love the beats and the rhythm?...Okay, I get your point but can you please
spare a few minutes for us to skim through the lyrics of the song to see if we
can decipher anything from it? It can’t be totally meaningless as some people
say……
*Scrolls
to Dorobucci on Playlist and presses Play*
“dorobucci
doro jazzy
ehn doro boss
doro big
you know say doro heavy
doro skillful
you know say doro bloody
doro get the biggest label wey you know of course
doro tush pass anybody wey doro meet
doro gather pass anybody for the gathering
doro get money pass everybody there”….(Don Jazzy)
doro jazzy
ehn doro boss
doro big
you know say doro heavy
doro skillful
you know say doro bloody
doro get the biggest label wey you know of course
doro tush pass anybody wey doro meet
doro gather pass anybody for the gathering
doro get money pass everybody there”….(Don Jazzy)
Don jazzy is telling us here that a
doro boss is skillful and has big plans and ideas. He or she is tush and has
lots of money! He/she has the biggest
outfit/establishment or is working towards being the biggest in his or her line
of business. Yes this is dorobucciness. So if you are not tush or you are a
full blown ajepako you should stop going around screaming “Dorobucci” okay? Your
bank account balance must be heavy and well padded because Doro get money pass
everybody for the gathering!
“doro fresh….nkwanu
doro big…..nkwanu, nkwanu
doro flashy
doro classy”…..(Rekado banks)
doro big…..nkwanu, nkwanu
doro flashy
doro classy”…..(Rekado banks)
Are you fresh, are you classy? Are
you stuck up in the past with a closed mindset? Are you the type that will
fight the bus conductor over 10 naira change? Do you apply tact and finesse in
your daily activities? Your dorobucciness isn’t up to par if you don’t have a
fresh and classy personality.
“doro na liver….doro
follow the leader
doro is bigger…doro
doro is higher
follow the ladder
so follow the ladder….doro
doro get liver”….(Tiwa)
follow the leader
doro is bigger…doro
doro is higher
follow the ladder
so follow the ladder….doro
doro get liver”….(Tiwa)
In the Nigerian pidgin English
parlance, when we say “you get liver” we mean you are bold, brave and have self
confidence. You can’t be a dorobucci individual if you are a coward. There are
no two ways about it. If you run away from or dodge responsibilities &
tasks because you don’t have self confidence and self belief, please stop
listening to Dorobucci! Go and work on your self esteem first. A Dorobucci
individual is a leader.
“doro fast pass anybody
wey don dey fast before
doro sleek pass anybody wey doro jam eh ehn
doro hammer
doro pako
doro knack pass carpenter wey don dey knack before
doro sleek pass anybody wey doro jam eh ehn
doro hammer
doro pako
doro knack pass carpenter wey don dey knack before
“doro messi
doro dribble anybody wey try to mark doro” (Dr Sid)
doro dribble anybody wey try to mark doro” (Dr Sid)
Your dorobucciness is half baked if
you are not an achiever. This is the information we can glean from this verse.
You should be able to compete effectively with and overtake your colleagues in
your chosen field.
Are you a student? You should be at the top of
your class! If you are struggling with poor grades and lots of carryovers, it
will be far better for you to drop all pretensions of dorobucciness and hit the
library fast! Are you a blogger? You should be the first to give your blog
readers latest updates in your chosen niche. You shouldn’t be applying the copy
and paste technique. Are you a worker or businessman/woman? You should be the
best worker in your office. Like Messi who
dribbles defenders before slotting in goals in the net, you should be able to
meander around and manoeuvre your way through obstacles and blockages placed on
your path by your opponents.
“doro doro
african prince doro
see doro dey make all the girls dey feel robo robo
african prince doro
see doro dey make all the girls dey feel robo robo
doro mega
doro super
doro star
doro mega super star o”……(Koredo bello)
doro super
doro star
doro mega super star o”……(Koredo bello)
A dorobucci individual is mega,
super and a star. He/she comes up with mega ideas and plans. He or she dreams
big and can see the big picture. Such a person is a mega super star in his/her
field. If you are not a shining light or a good example where ever you find
yourself then your dorobucciness is questionable. Stop using the dorobucci
hashtag! A dorobucci man always takes good care of his girlfriend/fiancée/wife.
“doro double-o-seven….doro
doro na yaro
doro wey get e money….doro
doro like for do anything wey doro like for do
mey nobody try doro
cos dey go wound o” (Di’ja)
doro na yaro
doro wey get e money….doro
doro like for do anything wey doro like for do
mey nobody try doro
cos dey go wound o” (Di’ja)
We all know agent 007; James Bond
the British fictional spy. A Dorobucci individual must have the confidence, the
fighting spirit and daring qualities of 007. If you watch any of the James Bond
movies you will see that he always gets his way, he always succeeds in carrying
out his mission. No one tries to hurt or double cross James bond and lives to
tell the tale. You should not take this literally though. It is that dogged
determination that you must adopt.
“doro is a cheerful giver
doro is a kind of boss…..a kind of boss
doro is a money spender
doro too dey floss…..too dey floss
anywhere wey doro dey eh
wahala dey…..wahala dey
chickalas dey…..chickalas dey
cos doro gallant o....(Dprince)”
doro is a kind of boss…..a kind of boss
doro is a money spender
doro too dey floss…..too dey floss
anywhere wey doro dey eh
wahala dey…..wahala dey
chickalas dey…..chickalas dey
cos doro gallant o....(Dprince)”
Are you a cheerful giver? Are you
the type that hoards money? Are you the miser who would rather die than let few
naira notes slip away from your tight fist? Are you the type who frowns when it
is time to make monetary donations towards a worthy cause? Are you the selfish type
who hides food under the bed when a visitor knocks at your door during
mealtime? Are you the type who begs and demands for recharge cards from people?
Do you rush out to pee whenever it is time to give offering in church? I hope
you know a special koboko assigned to you is presently inside a kerosene tank
in heaven waiting for the right moment to be used on your back!
A doro person is a giver. He spends
money because he knows that there’s more money coming on the way. A doro person
knows that it is more blessed to give than to receive, he knows that God loves
a cheerful giver.
Wait!.....Why are you frowning at
me? You are a doro giver?
Alright, hold on a second…….let me
sent you my account details. The amount that hits my account will prove the
level of your dorobucciness.
So folks this is the concept of
Dorobucci. The music we listen to should be able to inspire us.
This article was written by a Doro writer*adjusts
halo around head & gives the Koredo bello wink*
