THE CONCEPT OF DOROBUCCI

You’ve got to give it up for Don Jazzy the CEO of Mavin records. Michael Collins aka Don Jazzy has a unique way of making young people talk about and get involved in whatever song or project he puts across. He interacts with fans by sharing recharge cards on twitter, doling out cash for dancing competitions, banters and phone calls. From the days of Mr Endowed, Oliver twist etc in the defunct Mohits group, the music producer has been delighting fans with his concepts. In the present era of Mavin records, Don Jazzy has teamed up with his label artists to release hit tracks like Eminado, Surulere & Dorobucci.

The enigmatic Don jazzy got us engaged in showcasing our “Surulereness” by uploading “before” and “after” pictures of ourselves. We all scanned through our picture archives looking for our old and razz pictures, those pictures we snapped with bathroom slippers and “papa dash me” clothes back in the days to upload on our instagram, facebook, bbm, whatsapp and twitter accounts with the hashtag #Surulere, thanking baba God for making us to blow! We showcased our grass to grace photos using the popular Picmix app and other photo editing apps.  For some people, there’s no noticeable difference between their before & after pictures. It is just the same looking hungry looking individual posing in a different cloth and background…..erm…I am just kidding mbok. Even those born with silver spoons in their mouth were not left out in the frenzy to showcase how they have evolved from poverty to riches.

The Mavins crew came up with a monster hit “Dorobucci” in May this year. The song like all Don Jazzy produced songs has been making waves since its release. Deejays are slamming the tune in clubs and radio stations. The song is rocking parties and other social gatherings. It has become a street anthem, one of the hit tracks of 2014.

Like all other street anthems “Dorobucci” has found its way into our social media slangs dictionary and daily conversations.

The question then arises; What is the meaning of Dorobucci?

Is the word related to Gucci, the Italian fashion brand? Or is an illuminati inspired word as some conspiracy theorists will want us to believe?

When asked to explain the meaning of Dorobucci, Don Jazzy said he picked up the meaning of Bucci from urbandictionary.com.

“Bucci" pronounced as b-oo-ch-ee, is anything that is fun, cool, awesome, fantastic or any word of same meaning. The word is used when something wants to make you say AAAAAAAAAAHHHHHHHHH.  
E.g "Yeah, it's totally bucci". 

So what is the meaning of Doro? Don Jazzy is silent on this aspect. So you can give whatever interpretation you want to give it. The word “Doro” in my native Ibibio language could either mean something that is bitter or the act of bringing down something.

After giving some thought to the meaning of the word, I’ve come up with the conclusion that Dorobucci is a concept. It means being at the top of your game, being the ultimate and being the best that you can be.

Why do you use #DoroFine #DoroCute #DoroSexy #DoroMoney hashtags on your pictures when you don’t even know what #Doro means? Why sing and dance along to a song that you are not sure of the meaning…..Oh you don’t care about the meaning, you just love the beats and the rhythm?...Okay, I get your point but can you please spare a few minutes for us to skim through the lyrics of the song to see if we can decipher anything from it? It can’t be totally meaningless as some people say……

*Scrolls to Dorobucci on Playlist and presses Play*

“dorobucci
doro jazzy
ehn doro boss
doro big
you know say doro heavy
doro skillful
you know say doro bloody
doro get the biggest label wey you know of course
doro tush pass anybody wey doro meet
doro gather pass anybody for the gathering
doro get money pass everybody there”….(Don Jazzy)

Don jazzy is telling us here that a doro boss is skillful and has big plans and ideas. He or she is tush and has lots of money!  He/she has the biggest outfit/establishment or is working towards being the biggest in his or her line of business. Yes this is dorobucciness. So if you are not tush or you are a full blown ajepako you should stop going around screaming “Dorobucci” okay? Your bank account balance must be heavy and well padded because Doro get money pass everybody for the gathering!

“doro fresh….nkwanu
doro big…..nkwanu, nkwanu
doro flashy
doro classy”…..(Rekado banks)

Are you fresh, are you classy? Are you stuck up in the past with a closed mindset? Are you the type that will fight the bus conductor over 10 naira change? Do you apply tact and finesse in your daily activities? Your dorobucciness isn’t up to par if you don’t have a fresh and classy personality.

“doro na liver….doro
follow the leader
doro is bigger…doro
doro is higher
follow the ladder
so follow the ladder….doro
doro get liver”….(Tiwa)

In the Nigerian pidgin English parlance, when we say “you get liver” we mean you are bold, brave and have self confidence. You can’t be a dorobucci individual if you are a coward. There are no two ways about it. If you run away from or dodge responsibilities & tasks because you don’t have self confidence and self belief, please stop listening to Dorobucci! Go and work on your self esteem first. A Dorobucci individual is a leader.

“doro fast pass anybody wey don dey fast before
doro sleek pass anybody wey doro jam eh ehn
doro hammer
doro pako
doro knack pass carpenter wey don dey knack before

“doro messi
doro dribble anybody wey try to mark doro” (Dr Sid)

Your dorobucciness is half baked if you are not an achiever. This is the information we can glean from this verse. You should be able to compete effectively with and overtake your colleagues in your chosen field.

 Are you a student? You should be at the top of your class! If you are struggling with poor grades and lots of carryovers, it will be far better for you to drop all pretensions of dorobucciness and hit the library fast! Are you a blogger? You should be the first to give your blog readers latest updates in your chosen niche. You shouldn’t be applying the copy and paste technique. Are you a worker or businessman/woman? You should be the best worker in your office.  Like Messi who dribbles defenders before slotting in goals in the net, you should be able to meander around and manoeuvre your way through obstacles and blockages placed on your path by your opponents.

“doro doro
african prince doro
see doro dey make all the girls dey feel robo robo

doro mega
doro super
doro star
doro mega super star o”……(Koredo bello)

A dorobucci individual is mega, super and a star. He/she comes up with mega ideas and plans. He or she dreams big and can see the big picture. Such a person is a mega super star in his/her field. If you are not a shining light or a good example where ever you find yourself then your dorobucciness is questionable. Stop using the dorobucci hashtag! A dorobucci man always takes good care of his girlfriend/fiancée/wife.

“doro double-o-seven….doro
doro na yaro
doro wey get e money….doro
doro like for do anything wey doro like for do
mey nobody try doro
cos dey go wound o” (Di’ja)

We all know agent 007; James Bond the British fictional spy. A Dorobucci individual must have the confidence, the fighting spirit and daring qualities of 007. If you watch any of the James Bond movies you will see that he always gets his way, he always succeeds in carrying out his mission. No one tries to hurt or double cross James bond and lives to tell the tale. You should not take this literally though. It is that dogged determination that you must adopt.

“doro is a cheerful giver
doro is a kind of boss…..a kind of boss
doro is a money spender
doro too dey floss…..too dey floss
anywhere wey doro dey eh
wahala dey…..wahala dey
chickalas dey…..chickalas dey
cos doro gallant o....(Dprince)”

Are you a cheerful giver? Are you the type that hoards money? Are you the miser who would rather die than let few naira notes slip away from your tight fist? Are you the type who frowns when it is time to make monetary donations towards a worthy cause? Are you the selfish type who hides food under the bed when a visitor knocks at your door during mealtime? Are you the type who begs and demands for recharge cards from people? Do you rush out to pee whenever it is time to give offering in church? I hope you know a special koboko assigned to you is presently inside a kerosene tank in heaven waiting for the right moment to be used on your back!

A doro person is a giver. He spends money because he knows that there’s more money coming on the way. A doro person knows that it is more blessed to give than to receive, he knows that God loves a cheerful giver.

Wait!.....Why are you frowning at me? You are a doro giver?

Alright, hold on a second…….let me sent you my account details. The amount that hits my account will prove the level of your dorobucciness.

So folks this is the concept of Dorobucci. The music we listen to should be able to inspire us.

This article was written by a Doro writer*adjusts halo around head & gives the Koredo bello wink*